Veykar Propulsion originated during the Era of Fracture, tied to advanced propulsion and hydro technologies. It collaborated with Solarn on a series of failed escape projects but emerged as a separate force aimed at surpassing Solarn’s capabilities through faster, elite-oriented propulsion systems. It holds a monopoly on Geba’s music economy, funding all major acts and operating a distinct branch responsible for controlled explosions during festivals—embedding explosive effects into entertainment culture and shaping live music performance norms.
The company was founded by Veykar'Heredrin (Heredrin Solarn-Veykar), a descendant of Architect Varenth Solarn’s daughter and of the same lineage as Caledrin Solarn-Veykar. Heredrin is renowned as Geba’s greatest investor and marketer—elevating the Veykar brand far beyond its Solarn roots. Despite a reputation for hedonism, eccentricity, and heavy substance use, and lacking personal engineering expertise, he maintained close ties to Emperor Auren and commands massive loyalty through strategic wealth distribution and media control.
Veykar Propulsion’s purpose is to produce rocket and hydro systems serving elites with high-cost technology. Its monopoly on music and entertainment funding grants it enormous soft power, influencing genre popularity and festival structure. It promotes genres like Conwave to instill extreme work ethic values, blending propaganda with entertainment.
The company is widely criticized for elitist profiteering and technological exclusivity, with propulsion advancements irrelevant to the masses. However, it maintains dominance through festival culture and music monopolization. Affiliated elements include the Veykar-Solarn Joint Initiative, formed post-Era of Fracture from failed escape projects. This venture merges relay and propulsion technologies between Veykar and Solarn bloodlines, producing hydro-solar systems for Shadow Ruler needs—high-cost, high-performance devices rooted in imperial-era ambition.
Many who grew up in poverty used Veykar as their symbolic target for success—and to varying degrees it worked. Its brand became aspirational even as it remained inaccessible. Its monopoly shaped not just festivals but the very aesthetic of ascension for every generation since global popularization.